ABOUT
We make stories that connect, inspire and drive change.
Story runs through everything we do. It shapes strategy, guides campaigns, and informs every creative decision. We find the story that matters most and build everything around it.
Too many organisations doing vital work struggle to communicate it in ways that truly connect. Their mission is clear. Their impact is real. But the story often fails to land.
STORO exists to change that. We turn complex ideas and meaningful work into story-led strategy, campaigns, and content that challenge perspectives, spark emotion, and move people.
We believe story is how people connect, care, and act.
The organisations we work with care deeply about what they do. They want to create change. But they lack the right words, the right people, or a clear sense of where to start. The ambition is there. The story is not.
Many agencies talk about storytelling. Far fewer know how to make people feel it. Many stay in safe formats, working with design and words alone. We create bold, human stories that move beyond information and drive real connection. Work that provokes, inspires, and drives action.
Who we work with
We work for purpose-driven organisations, projects, and initiatives that create social and environmental impact. From NGOs and public institutions to corporate teams leading on sustainability, ESG, innovation, and transformation. What they share is a need to communicate complex, meaningful work in ways that connect with real people.
How we work
STORO is built on story. It is the foundation, not an add-on. Our approach draws on screenwriting craft, storytelling psychology, and years of practice building narrative-led brands. We collaborate with screenwriters, story experts, strategists, filmmakers, and photographers to find the story at the heart of every project. Then we build everything around it.
Why it works
We make complexity clear. We help organisations turn layered ideas and meaningful work into stories people can quickly understand and genuinely connect with.
We know what moves people. We stay close to culture, to what people care about, to the conversations shaping how audiences think and feel. When the story meets people where they are, it lands differently.
We make bold work. Important work deserves more than safe communication. We push into bold, emotional territory to create stories and campaigns that challenge perspectives, move people, and leave a mark.
Founded by Riccardo Sai
STORO was founded by Riccardo Sai, an award-winning director, producer, and photographer with over twenty years of experience across film, advertising, and communications.
It grew from a simple belief: stories can move people and drive change. It also grew from frustration. After years of working with major brands and broadcasters, Riccardo kept seeing the same pattern: agencies playing it safe, weak storytelling in the impact space, and organisations doing extraordinary work struggling to turn complex narratives into clear, emotional stories.
STORO was created to close that gap.
When he is not running STORO, you will find him baking sourdough bread and cakes, painting stones, or singing in a choir.
