CASE STUDIES

NATIONAL ENERGY SYSTEM OPERATOR

Flexibility is our hidden power

We were tasked with helping the UK’s National Energy System Operator (NESO) turn a highly complex and technical subject – energy flexibility – into a story that large industrial and commercial users could understand and act on.

Our core communications idea, “Flexibility is our hidden power”, positioned flexibility as an invisible advantage inside every high-energy business. We treated flexibility as both a climate solution and a commercial opportunity, brought to life through a focused creative strategy, a compelling narrative, a confident graphic system and a human but authoritative voice.

We delivered the core story and a suite of short films, anchored by a 60-second hero film, to launch the idea at the UK’s primary energy Expo and carried it across LinkedIn, the NESO website and stakeholder briefings. The work gave NESO a simple, repeatable way to spark curiosity, start conversations and show flexibility as Great Britain’s hidden power in the energy transition.

DEWEY CLOTHING

Petite jeans perfected

We are the ongoing storytelling partner of DEWEY, the award-winning British fashion brand designed exclusively for women 5’2” and under. With 16 awards, features at Selfridges and Westfield London, a Drapers Awards 2025 finalist spot in Diversity and Inclusion, and champions including Paralympic gold medallist Ellie Simmonds and Strictly Come Dancing winner Jowita Przystał, DEWEY is redefining what petite fashion looks and feels like. Founder Chamiah Dewey was named in Drapers 30 Under 30 2025, and the brand represents a confident new chapter in British fashion, one where petite women are the starting point, not an afterthought. Our role as Head of Story is to ensure the brand’s communications match the ambition and quality of the product.

We are working closely with founder Chamiah Dewey, her investors, digital marketing team and external consultants to sharpen the brand narrative and build a communications strategy rooted in storytelling. This includes developing the campaign to launch DEWEY’s new jeans collection, a line engineered from scratch for shorter heights with no dragging hems, no awkward bunching and no last-minute alterations. The campaign spans photo shoots, video shoots and a series of story activations designed to position DEWEY not as a niche label but as a confident, contemporary fashion brand that puts fit, proportion and considered design at the centre of everything it makes.

Alongside the creative work, we are coordinating the execution of social media content strategy across teams and delivering ad hoc training and workshops for DEWEY’s content creators and influencers, helping them tell the brand’s story with consistency, confidence and clarity at every touchpoint. From investor presentations to Instagram posts, the goal is the same: to turn DEWEY’s founding purpose into something people can see, feel and share.

HOME OFFICE

We were tasked with turning a hidden, deeply sensitive issue, female genital mutilation (FGM), into a clear, usable story that SafeHands for Mothers and frontline professionals could take into at-risk communities across the UK, showing FGM as a harmful, illegal practice affecting real girls here.

We developed the campaign idea and line “Now That You Know, Say No To FGM”, positioning knowledge as a turning point. Through three short films, we treated FGM as a safeguarding and human-rights issue, using unscripted reactions from young women and young men watching a reconstructed cutting scene, alongside clear messages from professionals, supported by a communications and social media strategy to help partners introduce and share the campaign consistently.

Funded by the Home Office and the British Humane Association, the films were released as free tools for workshops, community meetings, police and social care training and online resource hubs. The campaign has been screened during Black History Month, built into UK government FGM education materials, used by the Metropolitan Police and other agencies, and praised by Channel 4 presenter Jon Snow.