How creative approaches can bring critical issues into sharp focus.

We have recently discovered this campaign, showcasing brilliantly how creativity and innovation can tackle plastic pollution.

To support businesses making more sustainable choices that positively impact the planet, Better Packaging Co. introduced a new revolutionary solution called POLLAST!C. 

Made from 80 to 100 percent recycled ocean-bound plastic pollution retrieved from Southeast Asia, POLLAST!C has already rescued over one million kilograms of plastic waste, transforming it into functional packaging solutions.🔍 Did you know?

⚡️ The United Nations reports that every 30 seconds, a garbage truck-sized pile of plastic is dumped into our oceans.

⚡️ The "Plastic Pile of Sh!t" installation by Special visualizes this stark reality with a 4-meter-highpture filled with 7.5 tons of plastic waste, the amount entering our oceans every 30 seconds.

⚡️ The installation, placed on Bondi Beach on #WorldEnvironmentDay, served as a striking wake-up call to #BeatPlasticPollution.

This campaign is a bold testament to how creative approaches can bring critical issues into sharp focus. It's a call to action for brands to adopt sustainable practices and think creatively about their environmental impact.

Let’s turn creativity into action and encourage more brands to start their sustainability journey and share it creatively.