Embracing Nature with Icebreaker's F*AKE NO Campaign

We are excited to share our latest collaboration with Icebreaker, a project that beautifully aligns with our dedication to sustainability and impactful storytelling. As this campaign unfolds across the world, it’s inspiring to see Icebreaker's vision for a more natural, plastic-free future making an impact.

Why Merino Wool?

Merino isn’t just a fabric—it’s a commitment to natural living. Icebreaker campaign, “F*AKE NO” - Choose Merino, Leave Synthetics Behind - it’s a call to arms for all of us to rethink our choices and the materials we wear.

Experiencing London Differently

Recently, Icebreaker took to the streets of London, challenging people to exchange their synthetic t-shirts for Icebreaker’s plastic-free alternatives. The enthusiasm and willingness to embrace this change were truly heartening.

The Impact

Since Icebreaker began its journey in 2018, an impressive 96.14% of their fibres are now plastic-free, with 84.5% being merino wool.

This significant shift not only showcases Icebreaker's commitment to the environment but is also a reflection of the powerful impact our choices can have and highlights the power of conscious consumer choices.