CHANGING OUR IMPACT.
IMAGINING NEW FUTURES
Client: Chapter Zero
Supported by: Laudes Foundation, Institute and Faculty of Actuaries, University of Exeter
Services: Story Strategy, Story Making
Deliverables: Multi-sensory immersive film experience across three screens at Frameless Gallery, London, bespoke music and sound design, entrance vertical film, London Stock Exchange edit
A multi-sensory immersive film experience that brought climate risk to life for FTSE boardroom leaders, turning dense actuarial research into a story that moved a room.
Climate data does not move people. Questions do. Chapter Zero asked us to take dense actuarial research and make FTSE boardroom leaders feel the weight of their decisions. We responded with a story strategy built around one question, what is your legacy, and a multi-sensory immersive film experience designed to fill one of London's most demanding venues. The event sold out. Frameless Gallery asked to keep the work as a showcase for future clients. A second, scaled version of the experience was produced for a Chapter Zero reception at the London Stock Exchange.
CHALLENGE
Chapter Zero's mission is to bring climate into the boardroom. Their audience is FTSE 100 and FTSE 250 chairs, non-executive directors, and senior business leaders. People fluent in risk and data. Not easily moved.
Reports from the Institute and Faculty of Actuaries and the University of Exeter showed that current climate-scenario models are significantly underestimating climate risk and economic impact. Our job was to make those findings land as something people would carry out of the room with them.
The setting was an experiential event for boards at Frameless Gallery in Marble Arch. 160 square metres of projection-mapped walls. A 360-degree surround sound system. A ceiling height of 6.3 metres. A space built to overwhelm the senses. We also designed a second, smaller-scale version of the experience for the London Stock Exchange. The timeline was short.
STRATEGY
We started with strategy. Recognising the emotional power of a live, immersive screening, we wanted to balance sensory evocation with authentic narrative-building, so that the audience felt a personal connection while key points remained grounded in truth and reason. With limited time, we aimed to evoke a strong enough reaction to create real-world implications.
We assembled a team of creatives with deep experience across sustainability, documentary, music, and immersive visual art. Our vision was to create a push-and-pull throughout the experience, driving the narrative's intensity in opposing directions so the audience understood that critical decisions made today will shape our industries and broader society for generations to come.
IMPACT
78% of attendees left planning to take specific action on climate risk in their boardrooms
30% planned to make climate risk a standing agenda item for the main board
The event sold out
The experience launched alongside contributions from Lord Deben, former Chair of the Climate Change Committee, and Emma Howard Boyd CBE, former Chair of the Environment Agency and the London Climate Resilience Review
Don Robert CBE, Chair of the London Stock Exchange, and Vicky Moffatt, CEO of Chapter Zero, featured at the accompanying reception during London Climate Action Week
Frameless Gallery asked to retain the work as a permanent showcase for prospective clients, describing it as one of the strongest examples they had seen of content making full use of the space
CRAFT
The main narrative is told through a single collective voice: the inner monologue of a new generation of emerging business leaders. Different voices, different accents, different geographies. Asking the questions the boardroom has not yet asked.
The script was minimal. The imagery deliberate. The score built from found recordings and organic nature sounds blended with rich strings and intimate piano, guiding the audience through optimism, confrontation, and vulnerability before landing on a note of hope.
The multi-sensory immersive film experience unfolds across three screens, the music cutting to silence at the close, leaving the room with a question rather than a conclusion. The film itself proved the point. Sustainability does not need more data. It needs a new language. With the right ideas and the right people, that language can move a room.
WHY THIS MATTERS
Climate change is not a future problem. It is here. And yet it remains one of the hardest things to communicate. The data exists. The science is clear. But facts alone do not change behaviour. What is missing is a narrative that makes people feel the risk, and believe in the opportunity to act. This project was built on that conviction. That creativity, art, and immersive experience can do what reports cannot. That a new language for climate, one that reaches people where they are, is not a luxury. It is a necessity.
