FLEXIBILITY
IS OUR HIDDEN POWER
Client - National Energy System Operator
Deliverables: Communication strategy, narrative matrix, campaign concept, tagline, three films, film production, social and event content
A single video brief became a strategic campaign for Britain’s energy transition.
NESO initially engaged STORO to produce a film for Power Responsive, the programme encouraging large energy users to participate in demand-side flexibility. What began as a single video brief became a full communication strategy, campaign concept, and three films built around one idea: Flexibility Is Our Hidden Power.
The campaign launched at EMEX 2025 at ExCeL London.
THE CHALLENGE
Energy flexibility is central to the UK’s Clean Power 2030 plan, but as a concept it is technical and hard to communicate. There was no campaign framework, no unifying narrative, and no clear way to make a complex opportunity feel tangible. NESO has its own comms team and retainer video agency, but Power Responsive chose STORO for its storytelling and strategic approach.
APPROACH
STORO ran workshops with the Power Responsive team, built a narrative matrix, mapped audiences, and developed a creative brief. The campaign idea reframed flexibility as a shared national strength. Three distinct films were produced, exceeding the original brief of one hero and two cut-downs. Stock footage was selected and graded with such craft that experienced creators believed it was bespoke production.
IMPACT
The campaign launched at EMEX 2025, the UK’s leading energy management expo (ExCeL London, November 2025). NESO had the Energy Futures stage and an exhibition stand. Films played on loop at both locations in front of 3,500+ energy professionals.
Three films delivered, exceeding the original brief.
Launched at EMEX 2025 on NESO’s stage and stand.
Tagline adopted across events, social, LinkedIn, and
stakeholder comms.
Above-average LinkedIn engagement and shares.
Praised by government, aggregators, and energy partners.
Internal feedback: some of the best work NESO’s team had produced.
WHY THIS MATTERS
NESO has set a target to unlock 750MW of additional industrial and commercial flexibility by 2030. Technical programmes only succeed when people understand and engage with them. This project shows what happens when vital work is given a story people can feel.
REFLECTION
The renewable energy sector is full of organisations doing extraordinary work that deserves a voice. When the Power Responsive team trusted us to push beyond the brief, we built something that worked harder and lasted longer than a single film ever could.
“Storo delivered work of consistently exceptional quality with remarkable efficiency. The external feedback has been extremely positive.”